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All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Audio CDs in MP3 / English: MP3, 128 kb/s (2 ch) | Duration: 04:18:58 | 2005 | ISBN-10: N/A | ASIN: B0009WF9EG | 237 MB
Genre: Marketing
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

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