[2021] Learn How To Build A Personal Brand On Linkedin®

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Build your personal brand (or "professional brand")! This course is used by folks at Lyft®, PayPal®, Chase® & others!
What you'll learn
Learn how to connect your resume, LinkedIn® profile, and networking efforts with interviewing and targeting jobs.
Learn to decode industrial cultures and optimize your targeting for your audience.
Learn, based on research, what matters in professional photos and how you can make an instant impact with yours.
Learn how to craft relevant, keyword optimized copy for your profile so that you can build trust and win opportunities.
Learn how to leverage supplementary visual assets to tell your professional story powerfully.
Requirements
An existing LinkedIn® profile and access to basic photography equipment.
An already-completed resume using Eazl's course would be ideal.
Description
Version 3 Released on January 2022Learn personal branding from the creators of Career Hacking™, the world's bestselling career management course!Create More Opportunities and Present Yourself Powerfully on LinkedIn® 300,000,000+ professionals are active on LinkedIn®--the network is quickly becoming an essential part of every modern professional's career presence. On the other side of Eazl's course on advanced LinkedIn® profile building, you'll have a profile that increases your visibility, that helps you get found for big opportunities, and that makes you someone that other people want to have in their professional networks. You will quickly be able to: Bring relevant, valuable connections into your professional ecosystemEstablish yourself as best in class talent in your professional arenaDifferentiate yourself or your organization from competitorsConvert online connections to real world relationshipsEazl's team of recruiters, digital producers, and support staff in San Francisco has leveraged cutting edge research from Harvard, Purdue, Duke, the Gates Foundation, and McKinsey to create a comprehensive suite of resources that you can access for free by enrolling in the course. They include: 20+ HD Videos and Step-by-step Tutorials15 Exclusive Guides and Sample Summaries (in downloadable .pdf format)...and more-------------Content Upgrade Journal• November 2021: In this upgrade, we've added additional content related to networking on LinkedIn® and on building your professional brand. Specifically, we've added a new "Voices from the Field" lecture where you'll meet a wide variety of professionals who share how they'd like to be approached on LinkedIn® for new networking opportunities. We've also invested in new content for you around the legality of using images sourced from previous employers or partners on your LinkedIn® profile--an area of content for which we have received a number of requests. Enjoy the updates!• January 2022: In this upgrade, we've added professionally-developed English-language subtitles for all of the lectures that were updated in the recent upgrade. This will be especially helpful for our ESL learners!
Overview
Section 1: Welcome to the Course!
Lecture 1 Testimonial by Sandra Richez, Head of Career Services, EDHEC Global MBA
Lecture 2 Building a Job-winning LinkedIn® Profile[Step by Step LinkedIn® Guide Here]
Lecture 3 Access All Eazl 2021 LinkedIn® Templates, Guides, and Special Resources
Section 2: Advanced Profile Building in LinkedIn® to Send Clear, Relevant Messages
Lecture 4 Helpful Resources: Eazl's Guide to Using Visual Assets on LinkedIn® + More
Lecture 5 Hack: Connecting Your Big Six Skills and Your LinkedIn® Profile with Images
Lecture 6 SideBySide: Using Visual Assets to Position Your Professional Brand on LinkedIn®
Lecture 7 SideBySide: How to Align Your Professional Brand & Your Target Job Descriptions
Lecture 8 SideBySide: How to Give Your Professional Brand a Unique, Personal Edge
Lecture 9 Using Your Profile Photo to Lower Friction with Recruiters[SIS Tool Here]
Lecture 10 How to Take Your Own Professional Photo[Makeup Guide for Business Photos Here]
Lecture 11 Intelligent Design for LinkedIn® Profile Headlines
Lecture 12 How to Write Powerful LinkedIn® Summaries[Guide to LinkedIn® Summaries Here]
Lecture 13 From the Vlog: Two Recipes for Getting More LinkedIn® Recommendations
Section 3: Building a LinkedIn® Profile That Makes an Instant Impact[SideBYSides]
Lecture 14 Introduction to SideBYSide Advanced LinkedIn® Profile Building
Lecture 15 SideBYSide: Writing Your Headline, Adding a Headshot, and Setting a Custom URL
Lecture 16 SideBYSide: Let's Add Your Summary and Featured Professional Branding Assets
Lecture 17 SideBYSide: Convert Your Resume into Powerful, SEO-Friendly LinkedIn® Content
Lecture 18 SideBYSide: Let's Make the Most of College / University Degrees on Your Profile
Lecture 19 SideBYSide: Strategically Aligning Your Big Six Skills™ & Your LinkedIn® Skills
Lecture 20 SideBYSide: How to Use Online Course Certificates and Licenses on Your Profile
Lecture 21 SideBYSide: Could the Projects Section Be a Secret Weapon on Your Profile?
Lecture 22 SideBySide: How to Manage Your Privacy and Job Search Settings
Section 4: Free Bonus Materials
Lecture 23 Wrapping Up + Bonus Materials
Lecture 24 Hack: How to Build Your Big Six Skills with Reverse Engineering
Lecture 25 CCMM: A Framework for eNetworking That Anyone Can Use[Guide to CCMM Here]
Lecture 26[Voices from the Field] How Should I Ask to Join Someone's Professional Network?
Lecture 27 SideBYSide: Identifying Networking Targets on LinkedIn®
Lecture 28 SideBYSide: How to Research Organizations on LinkedIn®
Participants in and recent graduates from MBA programs, Recent college graduates, Current undergraduate students,People writing a resume for the first time, People considering a career change, Job seekers who want to improve their results
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