B2B Sales Strategy: How to Effectively Engage Executives

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Posted on 05 Oct 07:40 | by mitsumi | 16 views

B2B Sales Strategy: How to Effectively Engage Executives
Linkedin Learning
Duration: 39m | Video: 1280x720 30fps | Audio: AAC, 48 kHz, 2ch | Size: 706 MB
Genre: eLearning | Language: English

Engaging executives is essential if you want to develop and close your top B2B sales opportunities and build client loyalty over time. Top level decision makers only spend time with salespeople who understand their priorities and add value for them during every interaction. In this course, Lisa Magnuson, a strategic sales expert, shows you how to leverage win themes—the areas where your prospect's priorities overlap with the strengths of your offerings—to gain executive receptivity when selling in a B2B context.