Postgraduate Diploma Digital Products Management

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Hybrid Program (Online + On-Campus) with business cases (Fintech, Retail Banking, Digital Business) & Interactive part
What you'll learn
Digital Product & Service Owner: Role, Mission & Key Functionality
Product owner role examples from retail banking and digital business (mortgage and consumer lending)
Product manager VS Product owner roles
Product owner mission
Practical Examples from Digital Business
Examples from Retail Banking (mortgage and consumer lending)
Functionality of a Product Owner
Mission of Digital Products and Services
Product and Service Management
Basic Product Management Process
Introduction to Business Analysis
Profit and Loss Analysis
Market Analysis
Customer Development
Interactive part
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Requirements
No special requirements. Course for any who want to build a career at fintech and digital business area.
Description
We are happy to announce launching of new hybrid program (online + on-campus):Postgraduate Diploma: Digital Products Management
Buying the course allows you to join course online or on-campus (Praça da Alegria 22, Lisbon).
Online option is self-paced, open for starting and finishing during the whole year.
Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Course Content
I. Role and Mission of a Product & Service Owner
II. Product / Service Management
III. Business and PnL Analysis
IV. Market Analysis & Customer Development
V. Vision and Roadmap
VI. Interactive Part & Capstone (Optional)
Considered Areas
Product owner role examples from retail banking and digital business
Product manager VS Product owner roles
Product owner mission
Forces impacting Product owner's roles
Defining the vision
Managing the product backlog
Prioritizing needs
Overseeing development stages
Anticipating client needs
Acting as primary liaison
Evaluating product progress at each iteration
Introduction to Market Analysis
Introduction to Customer Development
Competitive Analysis
MVP, Сoncierge / Wizard of OZ approaches usage
Purposes of Market Analysis and Custdev at digital business
Role of Market and Clients Analyst
Role of market analysis and Custdev at product development
Introduction to Basic Market and Clients Feedback Analysis Tools
Digital Channels building
Practical Examples from Digital Business
Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
Examples from leading worldwide banks
Interactive part
Homepage
Screenshots

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