Small Business Strategy

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Thinking and Acting Strategically
What you'll learn
How to think strategically about your small business.
How to think of your business as a system of inter-related parts.
How to create (or fine-tune) your small business's mission and vision and understand their role in your business strategy.
How to conduct a situational analysis (internal) and build a strong understanding of your internal resources, products, and services.
How to conduct a situational analysis (external) and build a strong understanding of your industry and competitors.
How to identify and leverage your small business's core competencies and sustainable competitive advantages.
How to create, implement, and evaluate small business strategies.
Requirements
There are no prerequisites for this course. This course is presented using easy-to-understand language.
Description
Are you an entrepreneur or small business manager who wants to improve their strategic management skills? If so, you are in the right place. This course teaches you to think about your business as a system of interrelated parts that, together, form the basis of good strategic decision making. The course is designed to be as hands-on as possible. As new topics are introduced, you will be given the opportunity to apply what you are learning to your actual business (or the business you plan to create) through worksheets and structured activities. These worksheets can be found in the 88-page workbook that is included with the course. The workbook is a text version of the course that you can download or print for future reference. This course is part of the Small Business Learning Project - a project created by Dr. Bruce Dye and Dr. Kelly Dye. Over the past 20+ years, Bruce and Kelly have studied, researched, and published on entrepreneurship and business management. They have advised and taught hundreds of entrepreneurs. Bruce and Kelly created this project so they can share some of what they have learned about entrepreneurship and business management with entrepreneurs, aspiring entrepreneurs, and small business managers.
Who this course is for
Active or aspiring entrepreneurs and small business managers.
Homepage

https://www.udemy.com/course/small-business-strategy/

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