Branding For Success

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What you'll learn
Define your brand message
Define your brand USP
Create a brand mission statement
Apply branding differentiators
Requirements
No experience required
Description
What separates the good businesses from the great ones? You guessed it.branding. In this course we'll pull back the curtain on successful branding and I'll guide you step by step through everything you need to know to establish a unique brand of your own which will elevate your business above your competition and establish you as as an authority in your niche. Your customers and potential customers will know immediately what your business stands, it will build trust, recognition and revenue.Branding has always been an important part of any successful business, but in todays digital world, great branding is essential. Your branding is not just your logo and name but it's also your ethos and your mission statement. A great brand should be able to communicate what the business is all about immediately. Branding is what you would want your clients and prospects to see as your representation and identity that they can easily identify and recognize. It's extremely powerful, and when used right, branding can help you attract clients and prospects to your business. Words like "brand awareness" and "brand recognition" are often thrown around, and are synonymous with achieving success and gaining a strong foothold in your market, especially when there are thousands of other businesses competing for your customer's attention.You know you need to establish a unique brand, but few people tell you exactly how to get started. 
That's what this course is all about. By the time you reach the end of this course, you'll know exactly how to create a brand that positions you as an authority in your niche and is instantly recognizable within your market.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Defining Your Brand Message
Lecture 2 Defining Your Brand Message
Section 3: What A USP Really Means
Lecture 3 What A USP Really Means
Section 4: Quiz 1
Section 5: Creating A Powerful Brand
Lecture 4 Creating A Powerful Brand
Section 6: Killer Brand Strategies
Lecture 5 Killer Brand Strategies
Section 7: A Focussed Mission Statement
Lecture 6 A Focussed Mission Statement
Section 8: Quiz 2
Section 9: A Well Designed Website
Lecture 7 A Well Designed Website
Section 10: A Mailing List
Lecture 8 A Mailing List
Section 11: Choose A Differentiator
Lecture 9 Choose A Differentiator
Section 12: Applying Differentiators
Lecture 10 Applying Differentiators
Section 13: Connect Brand Elements
Lecture 11 Connect Brand Elements
Anyone looking to develop a personal or business brand
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